Free KPI report template
A monthly KPI report with a table of key metrics against target and status, highlights, issues and actions with owners. Use it to update leadership or the board on how the business is performing.
What's in this template
SPROUT BOX Monthly KPI Report: September 2026 Meal-kit subscription service, Austin, TX · Prepared by Daniel Kim, Head of Business Operations · 6 October 2026 |
$3.52M Monthly revenue, up 6.8% on August | 52,340 Active subscribers | $57 Customer acquisition cost | 94.6% On-time delivery, target 97% |
Summary
September was a strong month for growth, with revenue up 6.8% on August and active subscribers passing 52,000 for the first time. Customer acquisition cost came in under target thanks to the referral programme. Two areas need attention: on-time delivery fell below target after a carrier issue in Houston, and churn ticked up among customers in their second month.
Key performance indicators
KPI | Target | Actual | Last month | Status |
|---|---|---|---|---|
Monthly revenue | $3.40M | $3.52M | $3.30M | On track |
Active subscribers | 51,000 | 52,340 | 49,860 | On track |
New subscribers | 6,500 | 6,910 | 6,120 | On track |
Customer acquisition cost (CAC) | $62 | $57 | $64 | On track |
Monthly churn | 7.5% | 8.1% | 7.4% | Off track |
Average order value | $68.00 | $67.20 | $67.80 | At risk |
On-time delivery | 97.0% | 94.6% | 97.4% | Off track |
Gross margin | 38.0% | 38.4% | 37.6% | On track |
Customer satisfaction (CSAT) | 4.5 | 4.4 | 4.5 | At risk |
Food waste at fulfilment centre | 3.0% | 2.7% | 3.1% | On track |
Status key: On track at or better than target. At risk within 5% of target. Off track more than 5% from target.
Highlights
- Referral programme: the "Give $40, Get $40" offer launched on 1 September brought in 1,840 new subscribers (27% of the total) at an average cost of $41 each, pulling overall CAC down to $57.
- Record revenue: $3.52M is our highest month to date, driven by subscriber growth and the new Family Plan, now 14% of orders.
- Margin improvement: renegotiated produce contracts with two Central Texas farms lifted gross margin by 0.8 points.
- Less food waste: the new demand forecast reduced fulfilment centre waste to 2.7%, below target for the first time.
Issues
1. On-time delivery fell to 94.6%
Our Houston carrier, Lonestar Express, lost two drivers in the week of 14 September. About 1,150 boxes arrived a day late, and 380 customers received credits totalling $11,400. Deliveries outside Houston held at 97.8%.
2. Second-month churn is rising
Churn among customers in their second month rose from 14% to 17%. Exit surveys point to price after the introductory discount ends (46% of responses) and menu repetition (28%).
3. Average order value slipping
More customers are choosing the two-person, three-meal plan after discounts end, lowering order value by $0.80 against target.
Actions
Action | Owner | Due date | Status |
|---|---|---|---|
Add a second Houston carrier for Monday and Tuesday deliveries | Maria Lopez, Logistics Manager | 20 October 2026 | In progress |
Proactively credit and email customers affected by late deliveries | Jasmine Reed, Customer Experience Lead | 10 October 2026 | Done |
Test a stepped discount for months 2 and 3 instead of a single first-box discount | Ethan Brooks, Growth Manager | 1 November 2026 | Not started |
Increase weekly menu choices from 18 to 24 recipes | Priya Desai, Head of Culinary | 15 November 2026 | In progress |
Launch add-ons (desserts, breakfast) in checkout to lift order value | Ethan Brooks, Growth Manager | 30 October 2026 | In progress |
Outlook for October
We expect revenue of about $3.65M and 54,000 active subscribers. The main risk is delivery performance in Houston until the second carrier is live. The next KPI report will be shared on 5 November 2026.