Free marketing plan template
A 10-slide marketing plan: the goal, the audience, the message, channels with budget split, a quarter-by-quarter calendar and how you will measure it. Sample brand included.
What's in this template
Slide 1: Twice the regulars, not twice the discounts.
- How we grow from 18,000 to 40,000 monthly customers, with Instagram and Reels carrying 40% of the budget.
Slide 2: The goal: double repeat orders
- 2x Repeat orders by December
- 40K Monthly customers (from 18K)
- ₹180 Max cost to win a customer
Slide 3: Who we are for
- Busy professionals, 24–40
- Order lunch at their desk 3+ times a week
- Want healthy food that is not boring
- Find us on Instagram and delivery apps
- Fitness regulars
- Track protein and calories
- Order after evening workouts
- Trust gym and trainer recommendations
Slide 4: Our message
- Real food, ready before your meeting ends.
Slide 5: Where the ₹48 lakh goes
Slide 6: Campaign calendar
- Q1: New Year reset bowls and a 21-day challenge
- Q2: launch in 5 gyms with trainer picks
- Q3: office lunch plans for teams of 10+
- Q4: festive bowls and year-end loyalty rewards
Slide 7: Content plan
- Every week
- 3 Reels: recipes and behind the scenes
- 1 customer story
- Stories with the day’s special
- Every month
- A trainer collaboration
- A new seasonal bowl
- An email to loyalty members
Slide 8: How we will measure it
- 35% Repeat rate (now 18%)
- 4.6★ Average rating
- 3.0x Return on ad spend
Slide 9: Budget and timing
- Total budget: ₹48 lakh for the year
- Monthly review on the first Monday
- Move money to what works after each quarter
Slide 10: Let’s grow together
- Marketing team · marketing@greenbowl.in
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