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ONE-PAGE BUSINESS PLAN Pedal & Post Cargo-bike delivery for local shops · Pune · October 2026 |
₹38 lakh Year two revenue target | 120 Shops signed by end of year one | ₹25 lakh Seed funding sought |
Problem
Small shops in Kothrud and Aundh lose sales because same-day delivery by courier costs ₹120 or more per parcel and vans get stuck in traffic.
Solution
Electric cargo bikes deliver parcels under 25 kg within 3 km in under 90 minutes, booked through WhatsApp, for a flat ₹60.
Target customers
- Pharmacies, bakeries and boutiques with 10 to 50 local orders a day
- Home cooks and cloud kitchens selling on Instagram
Revenue model
- ₹60 per delivery, or ₹9,500 a month for up to 200 deliveries
- Branded bike panels sold as local advertising at ₹15,000 a month
Competition
Large courier apps are faster to book but cost twice as much and do not handle fragile or bulky items well. We win on price, care and reliability in dense neighbourhoods.
Team
- Ishaan Kulkarni, founder: 6 years in last-mile operations at a national courier
- Pooja Joshi, operations lead: runs a 14-rider team for a food delivery start-up
Milestones
When | Goal |
|---|---|
Month 3 | 12 bikes, 40 shops, 300 deliveries a day |
Month 6 | Break even in Kothrud |
Month 12 | 120 shops, second hub in Baner |
Funding needed
₹25 lakh for 20 bikes, two charging hubs and six months of rider wages.
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