Free startup pitch deck template
A 13-slide seed pitch in the order investors read: problem, why now, solution, traction, market, model, competition, team and the ask. Sample company included.
What's in this template
Slide 1: Brewline keeps regulars coming back.
- Ordering and loyalty software for independent coffee shops.
Slide 2: Independent cafés lose 1 in 5 orders at the rush
- Queues of 8+ minutes between 8 and 10 am
- Walk-outs cost a typical café ₹2.4 lakh a year
- Chain apps lock out the 92% of cafés that are independent
Slide 3: Why now
- UPI made phone payments universal in under 5 years
- Café count in India grew 3x since 2020
- Customers now expect to order ahead, even at small shops
Slide 4: Brewline lets regulars order ahead and come back
- For customers
- Order and pay from a QR code or the app
- Pick up without queuing
- Earn a free drink every 8 visits
- For café owners
- Live order screen at the counter
- Loyalty and offers with no extra staff
- Setup in one afternoon, ₹1,999 a month
Slide 5: Traction: 214 cafés, growing 38% a quarter
- 214 Paying cafés
- $41K Monthly recurring revenue
- 2.1% Monthly churn
Slide 6: Paying cafés, quarter by quarter
Slide 7: A $1.2B market we can reach today
- $9.4B Café software in South and Southeast Asia
- $1.2B Independent cafés in India
- $86M Our 3-year target
Slide 8: Each café pays back in 4 months
- How we charge
- ₹1,999 a month per outlet
- 1.5% on online orders
- Average café pays $46 a month
- Unit economics
- Customer acquisition cost: $180
- Gross margin: 81%
- Lifetime value: $1,900
Slide 9: Built for independents, not chains
- Alternatives today
- Chain apps: only for big brands
- Delivery apps: 20–30% commission
- Paper stamp cards: no data
- Why Brewline wins
- Flat price a small café can afford
- Customers stay the café’s, not ours
- Works on the phone the owner already has
Slide 10: A team that has run cafés and built payments
- Asha Menon, CEO: ran 3 cafés in Bengaluru for 6 years
- Leo Fernandes, CTO: built UPI checkout at a top fintech
- Mei Tan, Design: led the ordering app at a delivery unicorn
Slide 11: The ask
- Raising $1.5M to reach 1,000 cafés
Slide 12: Use of funds over 18 months
- 45% Sales team in 4 cities
- 35% Product and engineering
- 20% Marketing and partnerships
Slide 13: Thank you
- Asha Menon · asha@brewline.co · brewline.co
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